Balanced Scorecard for a Charity

As in a school or certain public sector services, applying a Balanced Scorecard in a Charity does not focus on profit as a final goal. There are different types of charities – the example below takes the role of a welfare charity or organisation, whose primary aim is to improve the welfare of a group of individuals or animals.

A welfare charity differs from fundraising charities in that the organisational goal, behind which the entire charity needs to be aligned, is the delivery of that welfare service, rather than a financial goal. Of course, this does not mean that the financial aspect is not important – it is, and one of the charity’s main activities is likely to be fundraising and keeping money flowing in from supporters to deliver the welfare service is absolutely vital.

Benefits of the Balanced Scorecard for a charity include:

• Clear basis of information for all spending decisions
• Straightforward monitoring of performance in all areas of your charity
• A clear understanding of the impact of decisions on the welfare you are offering
• Complete alignment within your organisation behind a central goal

To find out more about how a Balanced Scorecard can be used to benefit a welfare charity or organisation, read our Balanced Scorecard for charities Article here – or contact Rob Whitwood, Managing Director of Inspired Change, for a free telephone consultation about how Balanced Scorecard can benefit your charity.